Nothing new in the battling realms of Sales and Marketing. It's always constant warfare between the two, and it's nothing like the War of the Roses, but more like the fantasy setting of the Game of Thrones. You'll never see an organization where the two departmental 'realms' live peacefully side-by-side. Far from it, the conditions are always ripe for the situation to be a 'Forever War' situation, where the only way to drive the ratings is for peace to never come, thus the ongoing Game of Thrones' success.
The fundamental problem between Sales and Marketing is always about the generation of positive leads and sales closure. The latter is supposed to mark the leads with the scent for the 'hounds' of the former to pursue with utmost fervor. The primary complaint would be for Marketing to mark the wrong leads, and that Sales is unable to lock on the scent of a good lead. It's a never ending problem sans an effective solution, except in the minds of Sales and Marketing theoreticians.
Take a look at the infographic, and see if the proposed solution would actually work:
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