Four key considerations in writing mobile email

Do you want your potential customers to read your business email? Well, there are four key considerations in order to write an effective mobile email:

1. The precedence given to the Sender's name: make sure that your name appears in a format that won't make it perceived to be a 'spam'; make it neat and tidy
2. Keep it short: let's face facts, nobody has time to read long emails; I don't; so keep them short, the more pertinent and to the point, the better
3. Keep it simple: related to Point 2, keeping it simple makes the email easier to digest, and be considered by your potential customer
4. Create a sense of urgency: perhaps the trickiest to do without being seen as desperate; perhaps use words like 'exclusive now' and 'today's special offer.'