Creativity Comes With Experience

Richard Branson, the billionaire debonair that broke the curve of every venture he pursued. He brought in something new in every venture, and then some. However, he does know that  creativity is also all about experience, since what is new now may have been introduced before already. To quote Richard, 'But the idea was basically the same, and though our competitors predicted that the "needless expense" would only hasten our demise, 30 years later out lounges are still winning awards -- and our competitors are still scrambling to catch up.' As Richard articulated in his article, the French have it right, 'the more things change, the more they remain the same.'

Read more of Richard Branson's article on Creativity: Richard Branson on Why Creativity Comes with Experience