It's always been about the Content, and where to position in an online platform

Facebook did another revamp, and it seems that content positioning is foremost in their minds. Maybe some of the powers that be at FB HQ realised that they're loosing a lot of viewers from the next generation. Or it's possible that someone there realised that the number of 'Likes' is a piss-poor way of measuring social media marketing metrics. So they improved on the FB Graph Search. The fact that FB is popular as a marketing platform to non-mainstream industries, and that advertising revenue from 'big ticket' accounts like MNCs, loudly says a lot of how FB is perceived. FB wanted to position itself as an alternative, or even as a competitor to Google, to no avail. The fact is that FB is a social media platform for people to document the positive-side of their lives, and to snoop at what others are doing. Maybe improving its Newsfeed, and where Content's positioned will do.

The revamp may or may not usher in a 'new age' for FB, but it is on the right track, theoretically.